Email Flows

In short: Flunnel sets up seven email flows in your Klaviyo account: 18 emails in your brand, written by AI in the language you choose. Klaviyo sends them, and you decide which flows to turn on.

A landing page captures interest. Email flows bring shoppers back after they leave: they welcome new subscribers, remind shoppers of a cart or a checkout they left, thank buyers and ask for a review, and win back customers who went quiet. One setup builds all of them in your own Klaviyo account.

We will keep using Aerix Sport as the example.

The seven flows

In short: Seven flows and 18 emails, each started by something a shopper does.

Each flow starts on its own trigger and sends its emails over the days that follow:

Example: A shopper adds the Aerix Matchpoint Elite to the cart and leaves. Abandoned Cart reminds them about the racket within a day. Once they order, Post-purchase follows up, and Review Request asks how the racket plays after it has shipped.

Set up in four steps

In short: Connect Klaviyo, choose your look, set your offer, then generate.

Open Integrations in Flunnel and click Connect Klaviyo. The setup has four steps:

1. Connect. Approve Flunnel in Klaviyo, in a new tab. One Klaviyo account connects to one store.

2. Brand and design. Add your brand name and logo, set your colors or start from a preset, pick an email design, and choose the language your emails are written in.

3. Offer. Choose whether the emails carry a discount, and set the codes: welcome, checkout, second order, third order and win-back. Flunnel creates them in Shopify.

4. Review. See what will be created and how many AI credits it uses, then click Generate my emails.

Flunnel then writes the subject lines and body copy, sends the templates to Klaviyo, and adds the triggers, delays and branches. You can leave the page while it works.

Quick tip: Every flow is created as a draft. Nothing sends until you turn a flow on.

The Email flows screen

In short: Every flow in one list, with its status, its results and the next step.

Email flows lists the seven flows and the email pop-up. Each row shows what starts the flow, what it earned in the last 30 days, and its status in Klaviyo:

• Draft: off. Nobody enters and nothing sends.

• Manual: on, but every email waits for your approval in Klaviyo.

• Live: on. Emails send automatically.

Click Turn on to start a flow. Before it does, Flunnel checks that no other live flow in your account uses the same trigger, that Klaviyo has a default sender, and that your events come from this store. Start with Welcome: the email pop-up shows only while Welcome is on.

Last 30 days adds up the Shopify orders that used a code your flows print, so you can see what each flow brings in. Opens and clicks stay in Klaviyo.

Inside a flow

In short: See every email and its timing. Change the words in Klaviyo, and keep the design current with Update in Klaviyo.

Open a flow to see its trigger, each email with its wait (right away, 3 days later, and so on), and a preview of every email in your colors. The flow's own checks sit on the same page.

The emails live in Klaviyo, so you edit their words there. When you change your brand, email design, codes or language in Flunnel, the flows that use them read Needs update, and Klaviyo keeps sending the version it has. Click Update in Klaviyo on a flow to send the new version. Flunnel never overwrites a flow on its own, and it asks before it replaces emails you edited in Klaviyo.

Sending through Klaviyo

In short: Flunnel builds the flows. Klaviyo sends the emails.

Flunnel does not send email itself. The flows live in your Klaviyo account, where the sending happens. Here is how a sign-up becomes a Welcome email:

1. A shopper signs up in your email pop-up or on a landing page.

2. Flunnel adds them to your Welcome list in Klaviyo, with their own welcome code when you offer one.

3. Joining the list starts the Welcome flow.

4. Klaviyo sends the Welcome emails, with the code in the first one.

The other flows start on the store events Klaviyo receives from Shopify, such as a started checkout or a placed order. Win-back uses a 60-day segment that Flunnel creates. In all, Flunnel creates 7 flows, 18 email templates, a sign-up list and that segment in your account. If you disconnect, they stay in your Klaviyo account.

Quick tip: Integrations › Klaviyo checks your account for you: the Shopify integration, onsite tracking, the default sender and the sending domain. Fix what it flags before you turn flows on.

The email pop-up

In short: Collect sign-ups across your store, with a welcome code.

Flunnel adds an email pop-up to your storefront through your theme's app embed. Write its words, match it to your email colors, and choose when it shows: after a delay, after a scroll, or when a visitor is about to leave. When your offer has a welcome code, each sign-up gets their own code, applied to their cart and sent in the first Welcome email.

The pop-up never shows to subscribers, and it stays hidden while Welcome is off. Landing pages built in Flunnel send their sign-ups to the same Welcome list.

The whole journey

Put together, one setup gives you a complete path from first visit to repeat order:

• The landing page or the pop-up captures the sign-up.

• Welcome turns it into a first order, and the cart, browse and checkout flows bring back shoppers who left.

• Post-purchase, Review Request and Win-back keep customers coming back.

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