07 - Templates
Templates
In short: Every page starts from a template. Pick one, preview it on every screen size, then keep its own text or let the AI write the page from your brief.
A template is a finished page structure: its sections, their order and sample copy. You start each page from one, so you never lay out a page from scratch, and you can move a page onto another template later.
We will keep using Aerix Sport as the example.
Pick a template
In short: Choose the page kind, then the template.
Open Pages and click Create page, or Templates on the Pages list.
Choose the kind of page, such as a regular landing page or a product page.
Search the templates, or filter them by content type and features.
Open one to preview it on desktop, tablet and mobile, then click Use this template.
Example: For the Aerix Matchpoint Elite, a product page template with a sticky buy box suits paid traffic, and an article template suits a story-led campaign.
Its own text, or written with AI
In short: Keep the template's sample text for free, or let the AI write the page from your brief.
Choice | What happens |
|---|---|
Use its own text | The page opens with the template's sample copy. No AI, no credits. |
Write it with AI | The page opens on Edit brief. Fill in the brief, then Generate writes the page's copy. |
The template's sample text stays until you edit it or run a generation, so read the page through before you publish it.
Your store's look
In short: A new page starts in your store's default colors and fonts.
If your store has a default color scheme or font scheme, a new page starts in it. To keep the template's own look instead, tick Use this template's colors and fonts instead on the template's preview. You set the store default in the editor's Brand tab.
Switch or rebuild later
In short: The Templates panel in the editor moves a page onto another template.
In the editor, Templates in the left rail shows the page's current template, and lets you preview and pick another. Once the page has been saved, the version from before the switch stays in its version history.
If you rearrange a page's sections yourself, the page keeps its own layout from then on. Rebuild from template brings the template's structure back and keeps your content.
Quick tip: Pick the template that fits your traffic first, then sharpen the brief. The template sets the structure; the brief sets the words. See Best Practices.
Templates and emails
In short: Emails do not use page templates.
Your email flows are built from the email design you pick in the email setup, and Flunnel applies your brand to every email. See Email Flows.
Back to Editing Your Page · Continue to Email Flows
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